Jul 09, · The essay topic idea is the backbone of your paper, and if it is weak, it will be extremely difficult for you to succeed. Cultural differences cause immigration transition problems; Freedom of speech can be abused; An expository essay's goal is to conduct an analysis of a certain issue based on facts and research. Here you have to May 16, · It’s a perfect example of how an alluring personal cultural essay must look like, demonstrating author’s strengths and academic potential. Cultural identity essay is based on a similar principle. It entails writing about a crucial cultural influence that has made you who you are today, forming your beliefs, ideas, as well as philosophies Essay Samples Essays are separated into four types: exposition, argument, narration and description. Each essay type serves its own unique purpose. To better understand each essay type, see our academic essays examples and learn how to write a powerful essay by following an essay example from the extensive list of samples provided
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This page of the essay has 4, words. Download the full version above. Vans is a footwear manufacturer who specializes in designing and creating skateboard shoes and related apparel such as clothing.
It is a well renowned company based in Santa Cultural analysis essay, California and is owned by the VF Corporation. After 22 years of business, Paul Van Doren and Gordon C.
Vans has two markets in which they aim to sell to, cultural analysis essay. The first of these markets is the skating industry and the second is the fashionable youth. According to the ranker. One of the few reasons for this is that the market is much more saturated and so it is much harder to become a market leader when there are so many options for the consumers to choose from as well as the trends changing constantly.
This negatively affects Vans as in the present day, the fashion has drifted towards the more expensive brands of shoes and clothing like Gucci and Balenciaga. However, as stated before, the fashion trend nowadays is to have the most expensive shoes and clothing which has caused Vans to slightly drop off the radar. A few of the market offering ranges from their store locations, their online store, their signature brand name and logo, professional sponsored athletes and their high quality shoe.
The value proposition of Vans is designing and manufacturing a shoe which is of high quality in order to meet the needs and wants of consumers who are skaters as well as manufacturing shoes and clothing which are able to penetrate the fashion industry.
Finally, the want which is being satisfied is producing a shoe which is comfortable and reliable and allows for an efficient skating experience, cultural analysis essay. Vans also satisfies skateboarders needs by designing a safe yet stylish shoe which gives the skater additional grip which will reduce the risk of injury.
In terms of the fashionable youth, their want is to also have a comfortable shoe as well as comfortable clothing, but both of these products must be attractive in the sense that it can be worn on occasions other than skateboarding, cultural analysis essay. Internal Analysis An internal analysis is an evaluation of the strengths and weaknesses of an organization that are based on the factors within its domain.
This section of the report will be based on the internal analysis of Vans and will look into their current marketing strategy, their marketing mix and their strengths and weaknesses. All these figures translate into strengths and depicts that Vans holds a strong position in the sneakers market. The marketing strategy of Vans is to select the customers it wants to serve, therefore market segmenting. In cultural analysis essay segmentation the consumer markets can be divided into divisions based on four variables, namely, geographic, demographic, psychographic, cultural analysis essay, and behavioral.
Geographic segmenting is a division of the market based on geographic units such as nations, regions, cultural analysis essay, etc. Demographic segmenting relates to a division through variables like age, income, religion, cultural analysis essay, etc. Psychographic segmenting is based on lifestyle and personality, and Behavioral segmenting concerns divisions through occasions, loyalty status, etc. As mentioned before, Vans specializes in producing outdoor, extreme sports such as skateboarding, surfing and snowboarding shoes and apparel.
These products are mainly used by athletic people who play extreme sports like these and hence, Vans targets a younger, sporty male demographic. Vans has also developed into manufacturing other product lines for women and children.
This can be assimilated into demographic and psychographic segmenting. Demographic segmenting as Vans produces products that are designed to meet the tastes and sensibilities of teens and young adults. Furthermore, because the shoes are premium quality, to maintain this, the costs rise thereby increasing the price of the products and cultural analysis essay Vans mainly attracts upper class and upper-middle class people, cultural analysis essay.
It can also be said that Vans cultural analysis essay psychographic segmenting because the use cultural analysis essay accessories for extreme sports depends on the lifestyle of the people. The associations cultural analysis essay positive and are considered strengths because Vans manages to produce the products suited for a specific targeted customer group and manages to attract these customer bases. Apparel includes different types of clothing like shorts, cultural analysis essay, shirts, jackets etc.
They also sell accessories like belts, key-chains, socks, backpacks etc. However, they do not sell a cultural analysis essay of shoe product lines compared to its competitors, Cultural analysis essay, which sells around 27 different lines. Nevertheless, even though there are limited product lines, Vans excels in the quality department. Vans Old Skool was also the first sneaker to add leather panels, cultural analysis essay, which improved the durability and the quality of the shoe hence growing customer trust in the company and therefore increasing customer loyalty towards the brand.
Vans aims to target the upper class, upper-middle class people and fashionable youth. Vans has positioned itself as a known, reliable and high quality brand, which strengthens the customers trust and encourages them to pay more. In order to maintain its position and reputation, Vans constantly updates its products and innovates its designs to live up to the trends.
Since purchasing the products from this scheme is associated with being stylish, it attracts the fashionable youth and therefore Vans prices the products involved in this limited edition scheme extensively. These products sell quickly and in return generate higher revenues for Vans. The headquarters of Vans is situated in Costa Mesa, California, United States. It commenced with one Vans store, which produced shoes and sold them directly to the public. As ofit had stores around the world and about stores in USA.
It sells shoes worldwide through its stores, retailers and online platforms. As Vans has a recognized name in the international market, the company participates in numerous sponsorship events in order to retain this brand name.
Also, in order to appeal to the youth, Vans promotes products through social media. This platform is mainly used by youth and thus advertising through social media — such as Instagram, Facebook and Twitter helps Vans grab the attention of the youth. Currently, Vans has about Social media helps Vans not only to promote their products, but also promote their events and share photos and videos about the content of cultural sports. This technique has indeed been successful as according to Business Insider, Vans Old Skool was the third most popular sneaker on Instagram in Primarily, Vans focuses on segmenting the market and hence they can obtain a better overview of their customer-base, focus on their needs and wants and can adapt to the changes quickly and when required.
Secondly, Vans produces high quality products. Producing high quality products increases the longevity of the product, satisfies the needs thereby increasing the efficiency and helping Vans achieve their brand recognition and help build brand loyalty. Brand recognition helps Vans to stand out as the customers can cultural analysis essay and identify the features and attributes of Vans.
Brand loyalty helps customers become committed to Vans and causes repetition of customers, which leads to higher profits, cultural analysis essay. Lastly, the creation of innovative designs.
Creation of innovative designs is a differentiator and helps grab the customers attention as the designs are unique and original and hence cultural analysis essay the products desirable. Despite having several strengths, cultural analysis essay, Vans has some weaknesses. After establishing a solid position in the skating industry, Vans wanted to target the market of the fashionable youth. However, there are many companies in that market and hence it gives the customers plenitude of substitutes to choose from and since Vans does not specialize in fast fashion, it is difficult to adapt to the changing trends compared to the other companies, cultural analysis essay.
Secondly, Vans also offers a limited variety of product lines of shoes compared to its competitors. This is a disadvantage as customers can choose from a variety of products in other companies whereas in Vans they are restricted to the few limited options that are offered.
External analysis External environment is basically all the external factors outside of the firm that might affect the marketing of the business.
The external environment will be analyzed in macro and micro environment level. The major competitors in the sports goods market are for example, Nike, Adidas, Converse and Puma. Among these, the biggest competitor of Vans is Nike, which is one of the most widely spread sports brand over the world.
The most important difference between those companies and Vans is that they are only professionally specialized in skateboarding gears, while others produce shoes and apparel for different sports in general, cultural analysis essay. Another aspect to take into account is the design of the shoes.
Vans unique shoe design is one of the points that the brand takes pride in. While other companies, have a wider range of designs and different types of shoes compared to vans that pursues supporting few of their main models. In this sense, other brands can target a wider scale of customers by providing them with choice alternatives. These are: demographic, economic, natural, technological, political and cultural forces. The first force cultural analysis essay demographic force, cultural analysis essay.
recently, there has been an increase in the number of female skateboarders compared to the past, when skateboarding was mostly a male sport as it is a wild and dynamic sport, Cultural analysis essay has acquired a generality from any gender of people as a casual footwear. Also as the GDP of major marketplaces of vans is in increasing tendency it is supposed that there will be greater number of consumers willing to pay for high quality brand footwear.
The third force is about ecological or natural environment. Vans has admitted that their operations have certain impact on the environment as they produce waste, use water and energy from fossil fuels which inevitably contribute to climate change. The fourth force is the technological force. However, after analyzing the Vans brand, we do not think Vans will have a great impact on their opportunities and threats from technological environment.
Political forces are the fifth point to be analyzed, cultural analysis essay. As Vans entered the Asian market, the issue of counterfeit goods has always been crucial to the brand. In many Asian countries where vans expanded, cultural analysis essay, a clear government act to restrain the fake goods market is not present and this became an unexpected competitor since the fake products are much cheaper than the real ones. Lastly, the cultural forces will be studied.
For this reason, Vans can be seen as one of the forerunner brands of the recent fashion trend, cultural analysis essay. In this part of the report, we will identify the main opportunities of Vans. Expand in the Asian market In recent years, extreme sports as skateboarding or surfing has been gaining more and more awareness from young people throughout the world. Even though primarily these sports were mainly diffused in western regions like Europe and the US, skateboarding culture has now entered the Asian countries.
This new cultural analysis essay of interest in active sports influenced the fashion market in Asia. Nowadays, people consume skateboarding sneakers not only for sports but also as fashion item regardless of their gender or age. For this reason, cultural analysis essay, penetration of Vans in the Asian market should be seen as a successful opportunity to expand their business since the brand has been already recognized in the western market.
However, if Vans will try to focus on some sports which are popular recently in order to follow the rapidly cultural analysis essay market taste and produce the shoes or clothes that fit the new sports, it will be a great contribution to enhance the brand value. However, cultural analysis essay, as the fashion trend is changing rapidly, introducing various innovative models would be a refreshing approach to attract attention of young people. Since other rival brands are focusing more on releasing new models cultural analysis essay season, cultural analysis essay, the attention of consumers is easily captured.
However, it might be harder for Vans to collect new customers as cultural analysis essay are only focusing on upgrading the quality of the existing models without reacting to the trend. Also, like most of the international brands, fake products are threatening the market share of the company, cultural analysis essay. These fake goods are not only alike the original product but they are also sold at much cheaper price, cultural analysis essay.
Nevertheless, the fake products are now spread over the markets that are almost impossible for the company to control which is why this can be considered as a huge threat for Vans.
Cultural Analysis Essay
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Apr 13, · 2. Internal Analysis An internal analysis is an evaluation of the strengths and weaknesses of an organization that are based on the factors within its domain. This section of the report will be based on the internal analysis of Vans and will look into their current marketing strategy, their marketing mix and their strengths and weaknesses Essay Samples Essays are separated into four types: exposition, argument, narration and description. Each essay type serves its own unique purpose. To better understand each essay type, see our academic essays examples and learn how to write a powerful essay by following an essay example from the extensive list of samples provided Jul 09, · The essay topic idea is the backbone of your paper, and if it is weak, it will be extremely difficult for you to succeed. Cultural differences cause immigration transition problems; Freedom of speech can be abused; An expository essay's goal is to conduct an analysis of a certain issue based on facts and research. Here you have to
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